WHY NOW
The Hispanic and Latinx market is a monumental opportunity in our industry. This dynamic community is poised to drive 70% of U.S. homeownership growth over the next 20 years, marking it as one of the largest untapped segments available.
For forward-thinking loan officers and brokers, now is the time to strategically engage and capture this explosive growth. The best time was yesterday, the right time is now.
MEET THE TEAM
QUIEN SOMOS/ WHO WE ARE
The HOME leadership team didn’t come together by accident. Every single person here was handpicked because they’ve proven—through action, not titles that serving the community is in their DNA. This is a team built with intention, with purpose, and with people who show have shown up before home was HOME.
The HOME leadership team didn’t come together by accident. Every single person here was handpicked because they’ve proven—through action, not titles that serving the community is in their DNA. This is a team built with intention, with purpose, and with people who show have shown up before home was HOME.
Rogelio Goertzen II
Founder & Chief Executive Officer
Rogelio Goertzen II is a second-generation American, born in Canada with deep roots in Mexico, now making an impact in the U.S. mortgage industry.

Cutberto "Cubie" Hernandez
President Elect & Chief Technology Officer
Cutberto "Cubie" Hernandez is a seasoned financial strategist, real estate expert, and leadership development advocate with a passion for innovation and education in the mortgage industry.

Ashlin Endter
Chief of Staff & Communication
Ashlin Endter is the founder of 4MG Mortgage, a people-first mortgage company dedicated to empowering families through homeownership. Inspired by her daughters, Alessia and Valentina, “For My Girls” reflects Ashlin’s personal journey from overcoming hardship to creating a trusted mortgage brand.

Isis Bravo
Founding Chief Operating Officer & Board Member
Isis Bravo is a first-generation American with proud Mexican heritage and a deep commitment to service. With over a decade of experience in real estate, she has worked for some of the nation’s largest brokerages, where she quickly recognized the systemic challenges Hispanic and Latinx communities face in homeownership—ranging from credit access and income verification to immigration status and financial literacy.

Fidel Gonzalez
Chief Growth Officer
Fidel Gonzalez has over 15 years of experience in lending, Fidel Gonzalez is recognized as one of the top producers at IXL Lending Group—one of the nation’s largest and fastest-growing brokerages. As Chief Growth Officer, Fidel brings a proven track record of leadership, vision, and performance, helping drive organizational expansion while elevating the client and loan officer experience.

Koda Colbert
Chief Financial Officer
Koda Colbert serves as the Chief Financial Officer of HOME, bringing a rare combination of financial discipline, strategic insight, and deep commitment to community empowerment. With years of experience guiding organizations through growth, sustainability, and large-scale impact, Koda oversees HOME’s financial strategy with precision and purpose—ensuring every dollar directly strengthens the mission of expanding opportunities for Hispanic professionals across the mortgage industry.
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Danny Velazquez
Realtor Education Officer
Danny Velazquez is the Realtor Education Officer and a Founding Board Member of HOME, where he plays a pivotal role in bridging the real estate and mortgage communities to better serve Hispanic homebuyers nationwide. With a reputation for leadership, mentorship, and heart-centered service, Danny is dedicated to elevating the next generation of real estate professionals through education, collaboration, and culturally relevant resources.

Lorena Colin
Chief Operating Officer Elect
Lorena Colín is an accomplished broker owner, respected industry leader, and the Chief Operating Officer Elect of the Hispanic Organization of Mortgage Experts (HOME). With a career built on excellence, discipline, and service, Lorena brings a rare combination of operational mastery and community-driven leadership to one of the fastest-growing organizations in the mortgage industry.

Isaac Ramirez
VP, Education
Isaac Ramirez is a visionary educator, strategist, and community advocate serving as the VP, Education Impact for the Hispanic Organization of Mortgage Experts (HOME). With a deep commitment to empowering the next generation, Isaac plays a pivotal role in building HOME’s national education ecosystem—bridging industry knowledge, nonprofit leadership, and cultural connection to expand opportunities for Hispanic mortgage professionals and consumers.

Jay Rodriguez
VP, Government Affairs
Jay Rodriguez has been one of the top producing loan officers for years. He has been instrumental in our foundation and leads as the Hispanic Chair with BAC.

Melissa Leon
Director, Education
Melissa Leon is the Director of Education for HOME With a deep passion for teaching and a gift for simplifying complex concepts, Melissa is helping reshape how the next generation of Hispanic professionals discovers and succeeds in mortgage careers.

Manolo Alvarez
Director, Advancement
Over 15 years of Experience from Underwriting to Sales. Manolo has been making an impact and has been an advocate for all communities.

ADVISORY COUNCIL
Erica Garcia
Sales leader, Logan Financial

Marc Hernandez
Founder & CEO Of Aequalend
Marc has served the lending community for over 20 years and spearheads tech that helps bridge gaps in the Industry.

James Mercado
President & CEO
James has been serving and making an impact for over 26 years. As a community financial institution.

Christian Butterfield
VP, TPO
Christian Leads the TPO channel for a lending institution. He also spends his time fighting for language access with the BAC and serving on HOME's Advisory Council.

Joe Rangel
Broker Owner, I Finance
25 years of experience Joe has seen everything in the Industry.

Pablo Martinez
Broker Owner, Equity Smart Home Loans
Pablo has one of the largest brokerages with over 500+ Loan officers making an impact nationwide!

Andres Zamora
Broker Owner, NextGen Home Loans
Raising the next generation of loan officers Andres is focused on mentoring and leading his lending community.


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Mission-first leadership
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Big vision, small steps
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People matter most
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Challenge old rules
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Lead by example
OUR NUMBERS
$1.361 Billion
Annual volume
2,691
Families Impacted
139
Years of Experience
5
Industry Awards

