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WHY NOW

The Hispanic and Latinx market is a monumental opportunity in our industry. This dynamic community is poised to drive 70% of U.S. homeownership growth over the next 20 years, marking it as one of the largest untapped segments available.

 

For forward-thinking loan officers and brokers, now is the time to strategically engage and capture this explosive growth. The best time was yesterday, the right time is now.

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Ashlin Endter

Chief of Staff & Communication

Ashlin Endter is a nationally respected mortgage executive and entrepreneur, serving as the Broker Owner of 4MG, where she leads with a focus on integrity, strategic growth, and responsible lending. With deep experience across lending, capital markets, and organizational leadership, Ashlin is known for building resilient businesses that perform across market cycles while keeping people at the center of every decision.

As the founder and leader of 4MG, Ashlin has created a platform rooted in transparency, education, and operational excellence—empowering mortgage professionals to better serve borrowers with clarity and confidence. Her leadership blends strong financial discipline with a forward-looking approach to innovation and access.

Ashlin is also a vocal advocate for education, representation, and workforce development within housing finance. Her alignment with HOME reflects a shared commitment to expanding opportunity, elevating diverse talent, and strengthening the mortgage ecosystem through collaboration and visibility.

Through her work at 4MG and her involvement with HOME, Ashlin continues to influence the future of mortgage lending by championing responsible growth, inclusive pathways, and long-term impact for professionals and families alike.

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