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WHY NOW

The Hispanic and Latinx market is a monumental opportunity in our industry. This dynamic community is poised to drive 70% of U.S. homeownership growth over the next 20 years, marking it as one of the largest untapped segments available.

 

For forward-thinking loan officers and brokers, now is the time to strategically engage and capture this explosive growth. The best time was yesterday, the right time is now.

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Rogelio Goertzen II

Founder & Chief Executive Officer

Detroit, MI

Rogelio Goertzen II is a visionary leader and industry trailblazer with a deep personal connection to the Hispanic and Latino American community.

He brings 15 years of experience from the nation’s two largest mortgage lenders, where he played a pivotal role in driving growth and expanding access to homeownership. As the first Spanish-speaking mortgage professional at one of these institutions, Goertzen identified a critical gap in loan officer education for Hispanic and Latino borrowers—a gap that directly impacted their ability to secure home financing.

Determined to bridge this divide, he founded and bootstrapped the Hispanic Organization of Mortgage Experts (HOME) in 2024, a nonprofit dedicated to empowering mortgage professionals with the knowledge, tools, and resources to better serve this growing market.

With a proven track record of market expansion, industry leadership, and community impact, Goertzen is reshaping the mortgage landscape – connecting lenders with underserved communities and driving lasting economic impact.

123-456-7890

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